The Journal "Agriculture and Forestry"
Časopis "Poljoprivreda i šumarstvo"
- Since 1955 -
Volume 69, Issue 4 (15.12.2023)
| Volume : | 69 |
| Issue : | 4 (15.12.2023) |
| Authors : | Ana VELIMIROVIĆ, Zoran JOVOVIĆ, Siniša BERJAN, Hamid EL BILALI |
| Title : | CONSUMER PERCEPTIONS AND MARKET POTENTIAL FOR REINTRODUCTION OF TRADITIONAL WHEAT VARIETIES IN MONTENEGRO |
| Abstract : | Local and organic food purchase is frequently associated with consumer motivation to protect environmental, animal, and human health and support local communities and cultural traditions. Crop genetic resources, particularly traditional varieties, have been significantly eroded by the introduction of modern, high-yielding varieties in the last half of the 20th century. This was particularly relevant for staple crops, which include wheat. Omitting the understanding of why the genetic erosion of agricultural crops occurred, through this study we gave an insight into consumer preferences for traditional products and local wheat varieties. The random survey examined 1178 different profiles and their consuming habits with the aim of assessing their preferences and the possibility of reintroduction of wheat landraces in Montenegro. Public opinion polls confirmed the negative perception on genetically modified organisms (GMOs), pesticides, and intensive production, as 90.2% of the consumers would prefer to have their own production, consider as safer alternative compared to conventional production. It is promising that 94.5% of the respondents would rather buy bread produced from a local wheat variety than from a modern, imported variety, while 88.8% of the respondents would pay a higher price for flour, bread, and other products from local varieties. If engaged in agricultural production, respondents rated production using traditional plant varieties very positively, aiming to produce authentic, local products (78.5%). Such attitudes open the possibility of reintroduction of traditional wheat varieties on the market and encourage policy revision in order to pay more attention to traditional wheat varieties. |
| For citation : | Velimirović, A., Jovović, Z., Berjan, S., El Bilali, H. (2023): Consumer perceptions and market potential for reintroduction of traditional wheat varieties in Montenegro. Agriculture and Forestry, 69 (4): 265-274. doi:10.17707/AgricultForest.69.4.18 |
| Keywords : | wheat, traditional varieties, traditional products, consumers, survey |
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