The Journal "Agriculture and Forestry"
Časopis "Poljoprivreda i šumarstvo"
- Since 1955 -
Year 2020, Volume 66 Issue 1 (31.03.2020)
| Year : | 2020 |
| Volume : | 66 |
| Issue : | 1 (31.03.2020) |
| Authors : | Miomir JOVANOVIĆ and Miljan JOKSIMOVIĆ |
| Title : | CONSUMER MOTIVES AND BARRIERS TOWARDS OLIVE OIL |
| Abstract : | This paper analyses the motives for and barriers to the consumption of olive oil in Montenegro. The structure of respondents’ attitudes was analysed using a survey questionnaire with questions focused on consumers’ attitudes towards olive oil. The obtained results were statistically processed using descriptive statistics and SPSS software. The results of the survey revealed a correlation between age and frequency of olive oil consumption. Based on the revealed habits and low olive oil consumption, there is a need for additional education on the importance of consumption and its health benefits and nutritional value. To improve the consumption of domestic olive oil, respondents emphasised the need for more affordable prices and better marketing. |
| For citation : | Jovanović, M., Joksimović, M. (2020): Consumer motives and barriers towards olive oil. Agriculture and Forestry, 66 (1): 241-249 |
| Keywords : | Motives, Barriers, Consumer, Olive oil, SPSS |
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