The Journal "Agriculture and Forestry"
Časopis "Poljoprivreda i šumarstvo"
- Since 1955 -
Year 2012, Volume 58 Issue 2
| Year : | 2012 |
| Volume : | 58 |
| Issue : | 2 |
| Authors : | Vesna KLIKOVAC-KATANIC, Nada KOSANOVIC |
| Title : | IMPLEMENTATION OF ECO-MARKETING DURING THE EXPORT OF FOOD PRODUCTS FROM VOJVODINA |
| Abstract : | Eco-marketing involves the promotion of products and technologies that are consistent with the concept of sustainable development. A new marketing paradigm will have a crucial role in the coming years at the global level, as its influence on companies to adapt their production and business principles towards sustainability grows, so does the transfer of consumer concerns, i.e. the purchase of environmentally friendly products. "Conventional marketing is out, in eco-marketing." The trend towards sustainability is necessary to move our country toward gradually becoming involved in these processes. This scientific work takes into account the ecological suitability of local food and the application of eco-marketing in the food industry in Vojvodina, which presents major export opportunities, and will be carried out by comparing the applied production factors, internal and international environmental norms, and standards and recommendations. It will also give a critical overview of the application of eco-standards. The study will first provide an analysis of information of the leading food producers in Vojvodina, with appropriate national economic regulations and international eco-standards and principles. Recommendations for opportunities and the concrete application of eco-marketing will follow (Golušin, 2004). Therefore, the main goal of this research is the analysis of information about the knowledge of standards, eco-marketing principles, and the proper implementation of eco-marketing by leading food producers in Vojvodina, as well as recommendations for its proper use in promoting exports. |
| For citation : | |
| Keywords : | eco marketing, eco-friendly, food industry in Vojvodina |
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